Spy Tools That Save Nerves, Time and Money
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We hope you all know that any business starts with the market analysis. If you constantly monitor the activities of your competitors, you can easily keep abreast of the current market climate and respond quickly to the latest trends and changes both in the market and in the niche. This also helps to make predictions and minimize risks when launching new products and niche categories.

Below we have provided some lifehacks and useful spy tools which cost nothing but can ease your burden.
Google your competitors

If you work with Shopify, it's easy to do the following way:

site:myshopify.com + keyword/sentence for your niche or shop

In the search result, you will see all the online stores which operate in the same niche. In addition, there will be stores with unique domains as well.

For example:


Explore your competitors' businesses on Facebook

Now, it's even easier than ever. Just go on Facebook, search your competitor by the name of his business and pay attention to the general info and ad campaigns sections while looking through.
Evaluate other shops' popularity

Xpareto allows to evaluate a niche by keywords and search requests and shows a list of the shops within a niche (from the most to the less popular) and their top-selling goods (aka diamond SKU).


Moz Link Explorer offers to check for free 10 links per month and provides full information about a competing site. In the report, Moz will show how your competitors are ranked, the number of domains of outbound links and inbound links, their keywords with the best rating (in the top 50) and all the data about links.
By the way, you can find a diamond SKU without any special tools or something: just add collections/all?sort_by=best-selling to the source and enjoy learning more about a competitor's bestsellers.
There is also a SpyWeb tool which provides you with internal information: IP address, PageRank (Google's way of assessing the authority of your site), other domains with the same IP address and DNS servers. This tool is convenient in tracking traffic and the number of visitors from direct, search or referral traffic.

Check their traffic sources

QuickSprout helps you find out if your competitor has difficulty getting enough traffic to his website. There you can also compare data with your site or with several other competitors at the same time. However, the information is not super detailed.
Count the number of competitor's orders

Shopify gives orders sequential numbers. On the first and the last day of the month, buy the cheapest product on your competitor's shop. Pay attention to the order number (Shopify usually indicates it at the end of the order process and in the confirmation email). Find the difference between the order numbers and get the number of orders per month.
Look at the keywords

Google Keyword Planner helps to identify which keywords your competitors use, the average number of search queries, and the prices for key searches. Query data is based on an average of the last 12 months.
Launch the Wappalyzer extension

If you know your competitors, but want to know what ecommerce platform they use, this Google Chrome and Firefox extension provides you with this information.

Conduct a marketing assessment

Using Website Grader, you will have access to marketing analytics in the following categories: blogging, SEO, social networks and lead generation. It helps to analyze the competitor's presence on social networks, including the competitor's blog, to understand how well it works. Website Grader also shows SEO-information: data search on image tags and headings, meta-descriptions, backlinks, indexed pages. Email is optional, just paste the URL.
Track competitor tools

It's simple: go to the BuiltWith website, insert the competitor's URL and see the tool he uses: subscriptions, hosting, widgets, analytical tools and methods of monetization, payment systems and technology servers.
SEOquake is a toolbar which shows ratings (including Alexa), the number of internal and external links, the number of keywords on the page. In fact, the easiest SEO spyware tool.

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