Hair Oil, Instagram, and Car Bags: Good Story of Success with Ecombo
Spoiler: longread! Make a cup of something and enjoy the article!
Hi, everyone! My name is Yuri (@lakscpa) and I want to tell you about my experience with Ecombo. In fact, this article represents a brief summary of my initial steps in ecommerce.
It was end of 2017. My main work was mostly concentrated on Facebook, and what I did was only keeping a traffic flow stable for a particular successful creative pair, but not making the flow bigger. Suddenly, I realized that I got bored of the identical offers and affiliate networks. Thus, I decided to switch to the ecommerce.
The First Try
I spent enough time being into ecommerce and reading articles on the Shopify blog. One day I discovered a shop on Instagram with impressive content and nice website. Without thinking twice, I decided to completely rip their materials both from their Instagram page and website, and add to my own shop (why not?). Six months I suffered from constant blocks of my Shopify store and sincerely did not understand why. And after about 7 months of trying, the brand reps found my shop and reported my PayPal account, as well as my shop. That's interesting, but the PayPal account was not locked (even due to the fact that I was selling copycats).
You can easily imagine how many dissatisfied clients I got. They started complaining and telling official reps of the brand that they hadn't received purchases. Thus, they observed my shop selling their goods illegally. I got blocked. That's how my first journey ended. :)
The Second Try
To be honest, I can't say that the first try was successful, but nevertheless, I decided to go on discovering the ecommerce. I invested some money in a new shop and for opening a Stripe account as well. Then, I connected the shop to the Oberlo service and started scouting a winning product. Before I managed to find the converting product, I'd spent a couple of thousands of dollars for tests. The product I found was the second generation of portable air conditioners. For the next few months, I worked without any problems, until Stripe blocked me for dropshipping (with no chance to recover, Carl!)
And here the story with Ecombo begins!
Once I accidentally found out about the Ecombo release (thanks I was following Tim Krawtchenko!). So, I decided to test the new service. My team and I created the first shop and connected it to Ecombo. The service takes over all the headache that occurs while communicating with clients and suppliers, so it significantly eases the burden. Thus we started searching for the winning product.
We tried products from different niches: beauty and health, kitchen appliances, home and decorations… Until one day I found the Carsbag.ru shop on Instagram (again!). I really liked the goods sold there, spent a few minutes looking for the best trusted supplier on AliExpress and added these bags to our shop. We tripled the starting price for these bags which was approximately $12 per item on Ali. What is more pleasant in this story, is that there were plenty of creatives for these bags. Ok. We started testing. After the first 20-30 test orders, we identified the converting creatives. Of course, we had to change the design of the store a couple of times and slightly reduce prices.
In fact, the first sales were accompanied by almost zero conversion rate. But I believe that if you do not have negative profits, then everything is ok. We were able to achieve a price of $15 per item by selecting creatives and targeting by interests and gender. But when we achieved the first 'add-to-cart' hundred on the pixel, I started reducing the purchase cost via LAL audiences. It helped me a lot that I pumped a pixel using traffic from Pinterest, which turned out to be quite cheap. Then I returned audience through retargeting with some discount offers on Instagram.
I want to draw your attention to the fact that without pumping a master pixel working on the ecommerce market does not make sense. Thanks to the pixel pumping and LAL, I was able to lower the price to almost $10 per purchase. But it all ended with the fact that I lost control of the pixel account and, accordingly, lost the pixel itself (because I did not think over this case in advance).
After a new pixel had been created, I could not reach a price below $20 per purchase, and supplier from Ali increased the price. Due to these factors, I closed the shop and started working with another product.
Features that helped to increase conversion rate:
The story of bags manufacturing with real photos provided (no actual factory address statement)
Retargeting with discounts
Pumping a master pixel through Pinterest + retargeting
Launching Booster Theme 2.0
Things that I had to do (but I actually didn't):
Email-marketing (boosts sales a lot)
Targeting by car brands and football clubs
Below I provide my shop's statistics:
Seven-days statistics from Shopify:
By the way, I forgot to say that I mainly focused on the US market. Therefore, the shop did not last long, since such products are being promoted with great difficulty on the American market. Then I decided to switch to the smaller but richer countries in Europe with the shop localization for each country. I also created brand pages on social networks for each country.
P.S.: Give up affiliate marketing and try Ecommerce!